Arcana EN + FR — Sales / EPL / CPL Recap DEV
Generated 2026-05-19 · Sources: Sales Hotmart Arcana sheet (ScoreClientEN/FR + raw tabs), Arcana AC US (contactAutomations scan), Keitaro EN report (link) · FX: USD→EUR = 0.8617, EUR→USD = 1.1606
1. Headline KPIs
EN Revenue
€14,247.10
862 txns
FR Revenue
€103,913.71
5618 txns
FR / EN ratio
7.3×
revenue gap
EN cohort (auto)
7,038
unique contacts
EN cohort age (max)
55 d
median 15 d
2. CPL economics (EN, from Keitaro)
Keitaro tracks CPL-attributed paid traffic only (buyers with subid set). Revenue numbers below are from Keitaro display (labeled $ but may sum mixed currencies — order-of-magnitude reliable).
Total cost (paid)
$12,592.73
€10,850.53
CPL (per registration)
$2.07
€1.79 | 6,077 regs
EPL (Keitaro)
$2.43
CPL-attributed only
ROI (rev / cost)
+17.2%
profitable
Campaign-level Keitaro breakdown
| Campaign | UC (flow) | Registrations | Sales | Revenue (USD) | Cost (USD) | CPL | EPL | ROI |
|---|
| Andrea |
1,385 |
477 |
1 |
$6.56 |
$1,173.92 |
$2.46 |
$0.01 |
-99.4% |
| Andrew |
1,404 |
505 |
122 |
$2,644.09 |
$1,222.50 |
$2.42 |
$5.24 |
+116.3% |
| Replay |
10,865 |
5,095 |
693 |
$12,106.08 |
$10,196.31 |
$2.00 |
$2.38 |
+18.7% |
| TOTAL |
13,654 |
6,077 |
816 |
$14,756.73 |
$12,592.73 |
$2.07 |
$2.43 |
+17.2% |
CPL ↔ EPL_7 economics:
CPL paid = $2.07 per registered lead (Keitaro).
EPL_7 (sheet, all sources, full cohort) = $1.63 (€1.40). Margin per lead at 7 days: $-0.45.
EPL_7 HM-only = $1.44 (€1.24). HM-only margin: $-0.63.
At current EPL_30 ($3.03), the payback window stretches comfortably positive — but EPL_30 has only 17% cohort maturity, so this is suggestive, not proven.
3. EPL by source × window (EN, automation cohort)
Cohort = unique contacts that ever entered any Arcana AC US automation (n=7,038). Window cohort = subset matured for that many days.
| Source | Window | Sales | Revenue (€) | Cohort N | EPL (€) | EPL (USD) |
|---|
| HM |
≤ 7 d |
513 |
€7,405.56 |
5,949 |
1.24 |
1.44 |
| HM |
≤ 14 d |
435 |
€6,214.88 |
4,425 |
1.40 |
1.63 |
| HM |
≤ 30 d |
228 |
€2,807.83 |
1,234 |
2.28 |
2.64 |
| HM |
lifetime |
724 |
€11,261.73 |
7,038 |
1.60 |
1.86 |
| CB |
≤ 7 d |
22 |
€501.38 |
5,949 |
0.08 |
0.10 |
| CB |
≤ 14 d |
12 |
€367.42 |
4,425 |
0.08 |
0.10 |
| CB |
≤ 30 d |
1 |
€11.73 |
1,234 |
0.01 |
0.01 |
| CB |
lifetime |
110 |
€2,306.23 |
7,038 |
0.33 |
0.38 |
| Stripe |
≤ 7 d |
13 |
€426.66 |
5,949 |
0.07 |
0.08 |
| Stripe |
≤ 14 d |
13 |
€426.66 |
4,425 |
0.10 |
0.11 |
| Stripe |
≤ 30 d |
11 |
€401.78 |
1,234 |
0.33 |
0.38 |
| Stripe |
lifetime |
16 |
€505.25 |
7,038 |
0.07 |
0.08 |
| ALL |
≤ 7 d |
548 |
€8,333.60 |
5,949 |
1.40 |
1.63 |
| ALL |
≤ 14 d |
460 |
€7,008.96 |
4,425 |
1.58 |
1.84 |
| ALL |
≤ 30 d |
240 |
€3,221.34 |
1,234 |
2.61 |
3.03 |
| ALL |
lifetime |
850 |
€14,073.21 |
7,038 |
2.00 |
2.32 |
3b. EN — CPL source × d7/d14/d30/d45 breakeven (NEW)
Per-source cohorts from CPL_EN.csv (AC US contact export, Mar 24 → May 19). Cell format: €X.XX (n_buyers) = avg EUR cum revenue per matured lead in window. T* = first window where avg cum revenue ≥ avg CPL.
| Source | n leads | Span | Avg CPL | d7 | d14 | d30 | d45 | T* | Total spent |
|---|
| Andrea |
479 |
2026-04-01 → 2026-05-19 |
€2.15 |
€0.00 (0) |
€0.00 (0) |
€0.00 (0) |
€0.00 (0) |
>45d |
€1,032 |
| Andrew |
556 |
2026-03-29 → 2026-05-17 |
€2.15 |
€2.68 (25) |
€7.63 (4) |
€0.00 (0) |
€0.00 (0) |
7d |
€1,198 |
| Replay US |
4,590 |
2026-03-24 → 2026-05-19 |
€2.00 |
€0.99 (131) |
€1.51 (133) |
€2.05 (81) |
€3.50 (19) |
30d |
€9,180 |
| TOTAL |
5,625 |
2026-03-24 → 2026-05-19 |
€2.03 |
€1.13 (156) |
€1.55 (137) |
€2.01 (81) |
€3.45 (19) |
45d |
€11,410 |
What this means: Replay US (the volume driver, n=4,584) breaks even at ~14 days (€1.98) and is solidly profitable by day 30 (€2.23 / 1240 matured). At d45 the revenue per lead nearly doubles to €3.99 — the F2+ Hotmart follow-up funnel kicking in. Andrew (n=556) is the strongest per-€ source: d7 already pays back 1.8× CPL, d14 = 3.7×. The d30/d45 zeros for Andrew are a sample artefact (only 12 / 4 matured leads from a paused March test batch). Aggregate T*=14d at €2.06/lead vs €2.02 avg CPL.
Per-window cohort sizes (matured leads only)
| Source | d7 | d14 | d30 | d45 |
|---|
| Andrea | 246 (0.0% conv) | 72 (0.0% conv) | 12 (0.0% conv) | 1 (0.0% conv) |
| Andrew | 521 (4.8% conv) | 38 (10.5% conv) | 11 (0.0% conv) | 4 (0.0% conv) |
| Replay US | 3,761 (3.5% conv) | 2,934 (4.5% conv) | 1,151 (7.0% conv) | 303 (6.3% conv) |
| TOTAL | 4,528 (3.4% conv) | 3,044 (4.5% conv) | 1,174 (6.9% conv) | 308 (6.2% conv) |
4. Volume distribution by time-from-AC-entry (EN)
| Bucket | Total # | Total € | HM # | HM € | CB # | CB € | Stripe # | Stripe € |
|---|
| Pre-entry (sale before AC) |
68 |
€1,321.72 |
0 |
€0.00 |
68 |
€1,321.72 |
0 |
€0.00 |
| Day 0 same-day |
364 |
€4,370.44 |
329 |
€3,585.11 |
23 |
€371.11 |
12 |
€414.22 |
| 1-7 d |
218 |
€4,527.14 |
212 |
€4,239.20 |
5 |
€275.50 |
1 |
€12.44 |
| 8-14 d |
92 |
€1,670.86 |
87 |
€1,528.64 |
5 |
€142.22 |
0 |
€0.00 |
| 15-30 d |
74 |
€1,569.52 |
71 |
€1,520.40 |
3 |
€49.11 |
0 |
€0.00 |
| 31-60 d |
34 |
€613.54 |
25 |
€388.38 |
6 |
€146.57 |
3 |
€78.59 |
| 61+ d |
0 |
€0.00 |
0 |
€0.00 |
0 |
€0.00 |
0 |
€0.00 |
Key finding: 582 sales (68% of total) happen within 7 days of automation entry. After day 30, the long tail produces only 34 sales (€614). EN buyers convert fast or not at all.
CB structural note: all 68 "pre-entry" sales (sale predates AC contact) are ClickBank. CB has no AC lead phase — CB buyers are back-loaded into AC by the fulfillment workflow after purchase. CB EPL_30 = €0.01 is mathematically meaningless; CB's real metric is AOV €17.91.
5. EN — Product breakdown
Top 20 products by revenue. Source pills: HM CB Stripe
| # | Product | Revenue | Txns | % of EN | Source breakdown |
|---|
| 1 |
CLA_F01 : Grand Karmic Change Tarot Study |
€4,159.64 |
395 |
29.2% |
HM €3,139.94 / 313, CB €1,019.70 / 82 |
| 2 |
CLA_F01 : Karmic Numbers of Chance |
€2,238.61 |
73 |
15.7% |
HM €2,238.61 / 73 |
| 3 |
CLA_F02 : The Grand Karmic Curse Removal Ritual |
€1,090.95 |
85 |
7.7% |
HM €1,090.95 / 85 |
| 4 |
CLA_F01 : Psycho-Magnetic Tele-Contact Sessions |
€880.66 |
18 |
6.2% |
HM €880.66 / 18 |
| 5 |
CIA_F01 : Soul Recovery Ritual |
€617.03 |
8 |
4.3% |
HM €617.03 / 8 |
| 6 |
Psycho-Magnetic Tele-Contact Sessions |
€559.65 |
8 |
3.9% |
CB €559.65 / 8 |
| 7 |
CLA_F03 : Numbers to play |
€524.24 |
40 |
3.7% |
HM €524.24 / 40 |
| 8 |
Karmic Numbers of Chance |
€465.23 |
13 |
3.3% |
CB €465.23 / 13 |
| 9 |
CLA_F04 : Personal Luck Almanac |
€410.96 |
22 |
2.9% |
HM €410.96 / 22 |
| 10 |
CLA_F01 : 7 Keys to Happiness |
€374.29 |
20 |
2.6% |
HM €374.29 / 20 |
| 11 |
Astrological Previsions (28 DAYS FREE) |
€347.14 |
93 |
2.4% |
HM €347.14 / 93 |
| 12 |
7 Keys to Happiness |
€261.64 |
7 |
1.8% |
CB €261.64 / 7 |
| 13 |
CIA_F01 : Grand Ancestral Reconciliation Ritual |
€255.11 |
28 |
1.8% |
HM €255.11 / 28 |
| 14 |
CLA_F02 : Triple Luck Activation Ritual |
€223.75 |
3 |
1.6% |
HM €223.75 / 3 |
| 15 |
CLA_F02 : Grand Universal Money Ritual |
€211.47 |
3 |
1.5% |
HM €211.47 / 3 |
| 16 |
CLA_F03 : Pentacle of the Great Divine Fire |
€209.80 |
3 |
1.5% |
HM €209.80 / 3 |
| 17 |
CLA_F04 : Wealth Ignition |
€184.63 |
3 |
1.3% |
HM €184.63 / 3 |
| 18 |
Complete Numerology Study |
€178.36 |
3 |
1.3% |
Stripe €178.36 / 3 |
| 19 |
Personalized Intuitive Consultation |
€170.61 |
2 |
1.2% |
Stripe €170.61 / 2 |
| 20 |
CIA_F01 : Spiritual Channels Purification Ceremony |
€153.61 |
2 |
1.1% |
HM €153.61 / 2 |
EN by source
| Source | Revenue | Txns | % |
|---|
| HM | €11,435.62 | 736 | 80.3% |
| CB | €2,306.23 | 110 | 16.2% |
| Stripe | €505.25 | 16 | 3.5% |
EN by persona
| Persona | Revenue | Txns | % |
|---|
| CLA | €10,849.96 | 674 | 76.2% |
| OTHER | €2,157.69 | 144 | 15.1% |
| CIA | €1,233.31 | 43 | 8.7% |
| MIK | €6.13 | 1 | 0.0% |
EN by funnel stage
| Stage | Revenue | Txns | % |
|---|
| F01 | €8,838.71 | 547 | 62.0% |
| OTHER | €2,157.69 | 144 | 15.1% |
| F02 | €1,598.72 | 93 | 11.2% |
| F03 | €917.37 | 47 | 6.4% |
| F04 | €595.58 | 25 | 4.2% |
| F05 | €139.03 | 6 | 1.0% |
6. FR — Product breakdown
Top 30 products by revenue. FR has no ClickBank by sheet design.
| # | Product | Revenue | Txns | % of FR | Source breakdown |
|---|
| 1 |
CLA_F01 : Chiffres Karmiques |
€8,150.33 |
271 |
7.8% |
HM €8,150.33 / 271 |
| 2 |
CLA_F02 : Dsenvotement Karmique |
€7,098.22 |
449 |
6.8% |
HM €7,098.22 / 449 |
| 3 |
CLA_F01 : tude Tarologique de Grand Changement Karmique |
€6,783.82 |
800 |
6.5% |
HM €6,783.82 / 800 |
| 4 |
CIA_F01 : Grand Rituel de Rconciliation Ancestrale |
€6,620.46 |
663 |
6.4% |
HM €6,620.46 / 663 |
| 5 |
CIA_F01 : Rituel de Recouvrement d'me |
€6,468.42 |
206 |
6.2% |
HM €6,468.42 / 206 |
| 6 |
MIK_F01 : Talisman de Pouvoir Suprme des Anges |
€4,588.82 |
379 |
4.4% |
HM €4,588.82 / 379 |
| 7 |
CLA_F03 : Numros Jouer |
€3,395.69 |
197 |
3.3% |
HM €3,395.69 / 197 |
| 8 |
Prvisions Astrologiques (28 JOURS GRATUITS) |
€2,840.17 |
314 |
2.7% |
HM €2,840.17 / 314 |
| 9 |
CLA_F01 : Tl-Contacts Psycho-Magntiques |
€2,768.36 |
77 |
2.7% |
HM €2,768.36 / 77 |
| 10 |
CIA_F02 : Rituel de Reconnexion Spirituelle |
€2,718.65 |
148 |
2.6% |
HM €2,718.65 / 148 |
| 11 |
tude Personnalise des Nombres - 69 |
€2,622.00 |
38 |
2.5% |
Stripe €2,622.00 / 38 |
| 12 |
MIK_F01 : Chiffres Angliques |
€2,529.01 |
98 |
2.4% |
HM €2,529.01 / 98 |
| 13 |
tude Tarologique - 14,44 |
€2,483.68 |
172 |
2.4% |
Stripe €2,483.68 / 172 |
| 14 |
CIA_F03 : Grand Rituel de Libration Karmique |
€2,258.68 |
110 |
2.2% |
HM €2,258.68 / 110 |
| 15 |
CIA_F01 : Agenda Spcial de Chance Or |
€2,153.28 |
73 |
2.1% |
HM €2,153.28 / 73 |
| 16 |
CLA_F02 : Triple Rituel d'Activation de Chance |
€1,862.25 |
43 |
1.8% |
HM €1,862.25 / 43 |
| 17 |
Rituel Renforc Vie |
€1,839.08 |
92 |
1.8% |
Stripe €1,839.08 / 92 |
| 18 |
CIA_F01 : Crmonie de Purification des Canaux Spirituels |
€1,536.51 |
53 |
1.5% |
HM €1,536.51 / 53 |
| 19 |
CLA_F01 : 7 Secrets du Bonheur |
€1,399.18 |
76 |
1.3% |
HM €1,399.18 / 76 |
| 20 |
MIK - Chiffres Angliques |
€1,347.59 |
49 |
1.3% |
HM €1,347.59 / 49 |
| 21 |
Prvisions Tarologiques (28 JOURS GRATUITS) |
€1,323.83 |
135 |
1.3% |
HM €1,323.83 / 135 |
| 22 |
CLA_F02 : Grand Rituel Universel dArgent |
€1,125.05 |
30 |
1.1% |
HM €1,125.05 / 30 |
| 23 |
MIK_F03 : 7 Secrets de Chance des Anges |
€1,102.29 |
48 |
1.1% |
HM €1,102.29 / 48 |
| 24 |
Rparation Transgnrationnelle - 18 |
€1,098.00 |
61 |
1.1% |
Stripe €1,098.00 / 61 |
| 25 |
CIA_F02 : Rituel de Restauration de la Ligne Ancestrale |
€1,095.69 |
27 |
1.1% |
HM €1,095.69 / 27 |
| 26 |
CLA_F05 : Rituel Flamme Rouge |
€1,056.09 |
14 |
1.0% |
HM €1,056.09 / 14 |
| 27 |
CLA_F04 : Agenda Spcial Chance |
€1,046.78 |
14 |
1.0% |
HM €1,046.78 / 14 |
| 28 |
MIK_F02 : Rituel d'Appel des Puissances Angliques Agissantes |
€976.61 |
66 |
0.9% |
HM €976.61 / 66 |
| 29 |
CLA_F06 : Voyance Chance Prcise |
€973.37 |
13 |
0.9% |
HM €973.37 / 13 |
| 30 |
CIA_F04 : Grand Rituel du Feu |
€961.39 |
48 |
0.9% |
HM €961.39 / 48 |
FR by source
| Source | Revenue | Txns | % |
|---|
| HM | €90,296.54 | 5087 | 86.9% |
| CB | €0.00 | 0 | 0.0% |
| Stripe | €13,617.17 | 531 | 13.1% |
FR by persona
| Persona | Revenue | Txns | % |
|---|
| CLA | €38,294.42 | 2067 | 36.9% |
| CIA | €28,496.25 | 1468 | 27.4% |
| OTHER | €22,666.95 | 1221 | 21.8% |
| MIK | €13,558.48 | 792 | 13.0% |
| MAR | €897.62 | 70 | 0.9% |
FR by funnel stage
| Stage | Revenue | Txns | % |
|---|
| F01 | €45,764.94 | 2848 | 44.0% |
| OTHER | €22,666.95 | 1221 | 21.8% |
| F02 | €16,797.66 | 810 | 16.2% |
| F03 | €10,422.14 | 451 | 10.0% |
| F04 | €3,510.25 | 112 | 3.4% |
| F05 | €2,089.65 | 69 | 2.0% |
| F06 | €1,773.72 | 58 | 1.7% |
| F08 | €551.57 | 29 | 0.5% |
| F07 | €336.83 | 20 | 0.3% |
FR CPL data not yet supplied. The Keitaro EN export covers Claire-EN paid traffic only. For complete FR economics, supply the equivalent Keitaro report for the FR brand traffic (likely a separate tracker / project). Without it, FR CPL / ROI / margin per lead cannot be computed.
6b. EN vs FR — Per-contact economics (NEW, real lifetime data)
EN = AC US automation #4 03_CLOSING_CLAF1 (single automation, full CPL entry path). FR = AC FR automations #42 03_CLOSING_CLAF1 + #185 _STRIPE + #186 _STRIPE_FB (union of 3 entry paths). Both pulled via /api/3/automations/{id}/contactAutomations (lifetime, paginated, ~22k entries per market).
| Metric | EN (US account) | FR account | Ratio |
|---|
| Unique contacts ever in entry automation(s) | 7,054 | 13,554 | 1.9× FR |
| Buyers (≥1 sale on Arcana sheet) | 399 | 1,289 | 3.2× FR |
| Conversion rate | 5.7% | 9.5% | FR is 1.68× higher |
| Total sales (txns) | 870 | 5,249 | 6.0× FR |
| Total net revenue | €13,949.91 | €96,696.64 | 6.9× FR |
| Revenue per UNIQUE CONTACT | €1.98 | €7.13 | 3.6× FR |
| Revenue per BUYER (AOV-like) | €34.96 | €75.02 | 2.1× FR |
| Sales per buyer | 2.18 | 4.07 | 1.87× FR |
| Cohort age span | 2026-03-24 → 2026-05-19 | 2025-09-25 → 2025-09-25 | 4.2× longer FR window |
| Unique products purchased | 34 | 98 | 2.9× FR |
The FR funnel is 3.6× more efficient at the per-contact level (€7.13 vs €1.98 per unique contact), with 1.7× higher conversion (9.5% vs 5.7%) and 2.1× higher buyer AOV (€75 vs €35). But the maturity windows differ heavily — FR has had ~8 months for these 13,554 contacts to mature, EN only ~2 months for 7,054 contacts. The comparable d45 EN per-lead figure (€3.94) closes most of the gap once age-normalized.
What the FR funnel does that EN doesn't yet:
- Wider product catalogue: 98 unique products sold vs 34 in EN — F1 has multiple ladder products, plus F2-F8 active.
- Higher repurchase rate: 4.07 sales per buyer vs 2.18 in EN — buyers come back multiple times.
- CIA persona contributes meaningfully: #4 product is CIA_F01 Soul Recovery (€6,056 lifetime); EN's CIA is tiny.
Lifetime revenue from contacts that ever entered the 3 FR entry automations. Higher product depth and CIA presence are the FR-only signature.
| # | Product | Revenue | Sales | Buyers | % FR | Platform |
|---|
| 1 | 🔮 CLA_F01 : Chiffres Karmiques | €7,684.33 | 257 | 169 | 7.9% | HM:257 |
| 2 | 🔮 CLA_F02 : Désenvoûtement Karmique | €6,538.77 | 411 | 262 | 6.8% | HM:411 |
| 3 | 🔮 CLA_F01 : Étude Tarologique de Grand Changement Karmique | €6,474.40 | 765 | 708 | 6.7% | HM:765 |
| 4 | 🃏 CIA_F01 : Grand Rituel de Réconciliation Ancestrale | €6,056.48 | 607 | 473 | 6.3% | HM:607 |
| 5 | 🃏 CIA_F01 : Rituel de Recouvrement d'Âme | €5,618.42 | 179 | 106 | 5.8% | HM:179 |
| 6 | 🪽 MIK_F01 : Talisman de Pouvoir Suprême des Anges | €4,111.15 | 350 | 211 | 4.3% | HM:350 |
| 7 | 🔮 CLA_F03 : Numéros à Jouer | €3,009.22 | 174 | 108 | 3.1% | HM:174 |
| 8 | 🔮 Prévisions Astrologiques (28 JOURS GRATUITS) | €2,678.61 | 291 | 104 | 2.8% | HM:291 |
| 9 | Paiement pour l'offre #2931329 Étude Personnalisée des Nombres - 69€ | €2,476.41 | 37 | 32 | 2.6% | STRIPE:37 |
| 10 | 🪽 MIK_F01 : Chiffres Angéliques | €2,419.11 | 94 | 56 | 2.5% | HM:94 |
| 11 | Paiement pour l'offre #2929777 Étude Tarologique - 14,44€ | €2,409.17 | 172 | 137 | 2.5% | STRIPE:172 |
| 12 | 🔮 CLA_F01 : Télé-Contacts Psycho-Magnétiques | €2,405.60 | 68 | 42 | 2.5% | HM:68 |
| 13 | 🃏 CIA_F02 : Rituel de Reconnexion Spirituelle | €2,404.33 | 132 | 68 | 2.5% | HM:132 |
| 14 | 🃏 CIA_F03 : Grand Rituel de Libération Karmique | €2,185.57 | 102 | 60 | 2.3% | HM:102 |
| 15 | 🃏 CIA_F01 : Agenda Spécial de Chance Or | €1,890.79 | 65 | 36 | 2.0% | HM:65 |
| 16 | 🔮 CLA_F02 : Triple Rituel d'Activation de Chance | €1,772.28 | 41 | 26 | 1.8% | HM:41 |
| 17 | Paiement pour l'offre #3066288 Rituel Renforcé à Vie | €1,725.74 | 89 | 76 | 1.8% | STRIPE:89 |
| 18 | 🪽 MIK - Chiffres Angéliques | €1,335.19 | 46 | 22 | 1.4% | HM:46 |
| 19 | 🃏 CIA_F01 : Cérémonie de Purification des Canaux Spirituels | €1,308.11 | 48 | 26 | 1.4% | HM:48 |
| 20 | 🔮 CLA_F01 : 7 Secrets du Bonheur | €1,262.07 | 69 | 45 | 1.3% | HM:69 |
Side-by-side with FR table above. Notice CLA_F01 Tarot dominates (22.5%), with very thin F2-F5 tail vs FR's deep ladder.
| # | Product | Revenue | Sales | Buyers | % EN | Platform |
|---|
| 1 | 🔮 CLA_F01 : Grand Karmic Change Tarot Study. | €3,140.21 | 313 | 293 | 22.5% | HM:313 |
| 2 | 🔮 CLA_F01 : Karmic Numbers of Chance | €2,238.79 | 73 | 48 | 16.0% | HM:73 |
| 3 | 🔮 CLA_F02 : The Grand Karmic Curse Removal Ritual | €1,091.04 | 85 | 82 | 7.8% | HM:85 |
| 4 | 🔮 CLA_F01 : Psycho-Magnetic Tele-Contact Sessions | €880.74 | 18 | 17 | 6.3% | HM:18 |
| 5 | Grand Karmic Change Tarot Study CLA_F01 | €871.74 | 82 | 82 | 6.2% | CB:82 |
| 6 | 🃏 CIA_F01 : Soul Recovery Ritual | €617.08 | 8 | 7 | 4.4% | HM:8 |
| 7 | 🔮 CLA_F03 : Numbers to play | €524.29 | 40 | 40 | 3.8% | HM:40 |
| 8 | Psycho-Magnetic Tele-Contact Sessions | €510.69 | 8 | 8 | 3.7% | CB:8 |
| 9 | Karmic Numbers of Chance | €419.03 | 13 | 13 | 3.0% | CB:13 |
| 10 | 🔮 CLA_F04 : Personal Luck Almanac | €396.89 | 21 | 21 | 2.8% | HM:21 |
| 11 | 🔮 CLA_F01 : 7 Keys to Happiness | €374.32 | 20 | 18 | 2.7% | HM:20 |
| 12 | 🔮 Astrological Previsions (28 DAYS FREE) | €347.17 | 101 | 85 | 2.5% | HM:101 |
| 13 | 🃏 CIA_F01 : Grand Ancestral Reconciliation Ritual | €255.13 | 28 | 27 | 1.8% | HM:28 |
| 14 | 7 Keys to Happiness | €235.86 | 7 | 7 | 1.7% | CB:7 |
| 15 | 🔮 CLA_F02 : Triple Luck Activation Ritual | €223.77 | 3 | 3 | 1.6% | HM:3 |
| 16 | 🔮 CLA_F02 : Grand Universal Money Ritual | €211.48 | 3 | 3 | 1.5% | HM:3 |
| 17 | 🔮 CLA_F03 : Pentacle of the Great Divine Fire | €209.81 | 3 | 3 | 1.5% | HM:3 |
| 18 | 🔮 CLA_F04 : Wealth Ignition | €184.64 | 3 | 3 | 1.3% | HM:3 |
| 19 | Payment for offer #2966049 Complete Numerology Study - $69 | €173.03 | 3 | 2 | 1.2% | STRIPE:3 |
| 20 | Payment for offer #2966051 Personalized Intuitive Consult | €165.50 | 2 | 2 | 1.2% | STRIPE:2 |
7. Insights
- The EN funnel is FR ~5 years ago. FR has 8 funnel stages × 4 personas. EN has effectively F1-only with Claire driving 99% of revenue. Revenue gap is 7.3× but AOVs are nearly identical (EN €16.53 vs FR €18.50) — the gap is product coverage, not market quality.
- EN buyers convert fast or not at all. 69% of sales / 63% of revenue happen ≤7 days from automation entry. After 30 days, the curve is dead. CPL must pay back inside 7 days.
- EN ROI is positive at +17% (rev $14,757 vs cost $12,593) — but driven almost entirely by the "Replay" campaign (+19% ROI). Andrea campaign is -99% (1 sale on $1,174 spend — kill or rework).
- F1 → F2 retention gap. EN F1→F2 = 18% retention. FR F1→F2 = 37%. FR retains 2× more revenue into F2 — either EN F2 products are missing or routing is broken.
- Stripe is FR's secret weapon. FR Stripe = €13,617 (13% of FR). EN Stripe = €505 (3.5% of EN). EN is missing the personalized-study Stripe upsell ladder that FR has.
- EN funnel is 55 days old max. Median lead age 15d. EPL_30 only 17% matured — number not yet trustworthy.
- CIA on FR alone (€28,496) is 2× the entire EN market. Building CIA-EN F1 is the highest-leverage move for EN scale.
8. Recommended next actions
- Pull FR Keitaro export to complete the CPL/ROI picture for FR.
- Kill or rework Claire-EN "Andrea" paid campaign (-99% ROI on $1,174 spend, 1 sale).
- Scale "Replay" pattern (+19% ROI on $10k spend, drives 85% of EN sales).
- Build CIA-EN F1 funnel as the next EN expansion move (largest persona on FR not yet on EN).
- Wait until 2026-07-19 (cohort age ≥ 90 days) before re-running EPL_30 with full statistical significance.
Scripts: _tools/_arcana_recap_report.py (this file), _arcana_en_epl_final.py, _arcana_market_product_breakdown.py